Yuqian Zhang is a London based product designer. She designs accessible and easy-to-use digital products to help people solve their problems. Keeping user at the centre of her design process, she conducts different UX and design activities to translate user needs into actionable design iterations. Yuqian is also interested in bringing meaningful data into her research and design process, so that they can be easily consumed and understood by people. Yuqian has an academic background in Human-Centred Interactive Technologies. And she has previously worked in startups as well as consultancy firms.